Launching a new route into the heart of the DRC’s mining industry, this project targeted business travelers with a need for reliability, speed, and access. The goal was to position the airline as a strategic partner in a high-value, high-pressure sector—connecting professionals to one of Africa’s most resource-rich regions with efficiency and confidence.
Context
This project came with a tight deadline—just one week from concept to approval to print. Despite the pressure, it turned out to be one of the most exciting and creatively rewarding executions I’ve had the opportunity to work on. The fast turnaround demanded clear thinking, bold ideas, and tight collaboration across every stage.