I had the opportunity to bring the iconic Jack Daniel’s and Coca-Cola combo to life through a 3D visual campaign. A staple in bars around the world, Jack & Coke is more than just a drink—it’s a symbol of timeless taste. My work aimed to capture that legacy with bold, photoreal visuals that celebrate the blend’s cultural presence.
Details
Time Frame:
Role:
3D Artist, Motion Designer
Overview
Jack Daniel’s and Coca-Cola—an iconic mix found in nearly every bar—came together in a bold new campaign. I was brought on to craft high-end 3D visuals that captured the timeless appeal of this legendary pairing. The goal was to create assets that felt premium, instantly recognizable, and true to the heritage of both brands, while standing out in digital and social media spaces.
Challenge
The project demanded a careful balance of realism and brand storytelling. The condensation and can material, every detail had to feel authentic and carefully considered. Maintaining consistency across different lighting setups and deliverables while meeting tight production timelines also required a highly optimized, non-destructive 3D workflow.
Collaborating with the agency team, I ensured the final renders aligned perfectly with the campaign’s tone—bold, confident, and unmistakably Jack & Coke.
