Afrisam Diorama

In an industry not often associated with sustainability, AfriSam wanted to make it clear they weren’t standing still. The goal was to communicate their commitment to environmental responsibility and show that meaningful change is already in motion.

Context

AfriSam, operating in a sector often criticized for its environmental impact, wanted to spotlight their ongoing sustainability efforts. The concept was brought to life through a detailed diorama—an illustrated 3D scene showcasing key stages of the cement production process. Each element was carefully designed to highlight the innovative ways AfriSam is reducing their environmental footprint, proving that real change is already underway.

Challenge

This was our first major project after transitioning from 3ds Max to Blender, and it pushed us to explore nearly every aspect of the software—from shading and shape keys to animation and keyframing. With just four weeks to deliver, it was a fast-paced challenge—and one we’re especially proud of.

Details

Time Frame:

June 2019

Role:

3D Artist

Results

Branding is a multifaceted and dynamic process that requires careful planning, creativity, and ongoing management. It’s about creating a cohesive and compelling narrative that resonates with the target audience, building trust, and fostering long-term relationships. By aligning the brand’s purpose, identity, and values with the needs and desires of the audience, businesses can create powerful brands that stand the test of time.

Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.